[maccard]

My issue with it is that it makes it difficult to compare the cost of a flight with a competitor. If i compare a BA flight with a United flight, I know that I'm going to get _roughly_ the same service. With a Ryanair vs BA comparison, I'm not actually sure what the difference is going to be, or how much it will cost me to make them equal.

[koolba]

> If i compare a BA flight with a United flight ...

Make sure you add $20/seat though. A few months back United switched to "Basic Economy" as their lowest option which again does not include carry-on bags (not just checked bags) or picking a seat. For an apples-to-apples you need to upgrade to at least regular economy to start comparing flights with United.

[gsnedders]

BA short-haul's base fares are hand-luggage only and assigned seat only; I believe they're going to expand this to some of their ex-Gatwick long-haul flights (in competition with Norwegian).

[pif]

Exactly the same issue I have with Ikea. I can never find the price of the exposed combination, e.g. for a wardrobe: I don't care what a door or a shelf cost: I need the price of the ensemble in order to compare with competition, and I expect this total price to be exposed in bold! With no easy comparison, no way I'll buy here!