[koolba]

> If i compare a BA flight with a United flight ...

Make sure you add $20/seat though. A few months back United switched to "Basic Economy" as their lowest option which again does not include carry-on bags (not just checked bags) or picking a seat. For an apples-to-apples you need to upgrade to at least regular economy to start comparing flights with United.

[gsnedders]

BA short-haul's base fares are hand-luggage only and assigned seat only; I believe they're going to expand this to some of their ex-Gatwick long-haul flights (in competition with Norwegian).