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If all other options have even lower odds, why wouldn’t they? Also, there may be (somewhat) rational reasons for investors to invest more. For existing investors, there’s the statistics. Let’s say you invested a billion in a company that says ”if you don’t pay 10 million now, you’ll lose all of it”. If you think there is a 1% chance that 10 million will save them and bring back your money, you, statistically, play evens if you give them that money (paradoxically, if, a week later they say they need another 5 million, giving them that at that time is OK as long as you think you still have ½% chance of getting all your money back, but you shouldn’t give them 15 million up front when you thought you had a 1% chance) Of course, some serious delusion may be needed to believe that, firstly, that 10 million will keep them afloat, and secondly, that it will enable them to recover all of your billion. For potential new investors, it is almost as if that billion is a plus. It is really hard for a company to have spent a billion and not be worth at least 10 million. Fire sales _can_ be bargains. For the Theranos case, all that money should have produced some patents, some of which may be worth something. |
Some call it the sunk cost fallacy... but actually when someone has invested enough money in you, you actually get leverage over them when the alternative is a smoking crater where their investment used to be.