[ec109685]

You can’t track users from advertising click through opening the app after downloading the app from the App Store. So networks have to do all kinds of tricks like try to fingerprint the user to associate the advertising click and the app open.

This should make it much cleaner.

[MBCook]

Plus after this has been around for a while Apple can add a policy banning other ad networks from using other means to track users.

[tinus_hn]

Apple can just change Safari so it doesn't automatically open the App Store on redirects or from javascript. That way you'd have to direct the user to a tracking page and then he'd have to click another link to open the App Store. I doubt their tracking would be worth enough to put up hoops like that for the user to jump through.