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by newman8r 3000 days ago
What are your thoughts about showing pricing on the landing page?
4 comments

Depends on what you're selling, how complicated the pricing structure is and whether price is likely to be a major factor in people saying "yes" to your product.

And above all whether the goal is to get people to click the "buy" button, to get people trying the service to see how much they might need it or to get people to contact your enterprise sales team

I feel like most of the time, pricing decisions involve a lot of information and it feels like a digression to have it all on one page. For simple apps and pricing structures, it's doable — my Rdio-to-Spotify app was $5, and said so up front – but the point of the landing page is to help someone decide if you're useful to them or not. Get them to the "yes, if" stage before showing them pricing, imo.
Be upfront with your price.

Price is a data point a customer needs to make the decision.

Give them all data points you can.

It's not that simple. Some businesses would lose a fortune if they started pricing this way.

Particularly if you sell to enterprises. Many companies will make more money by sizing them up and giving them an optimal custom price.

As long as your explicitly factor in the number of sales being lost in the calculation
Bad advice. While this works in some cases, you’d lose a lot of money on some products because the would be customer has not realized the full value of your product. A product generating 500% roi may mean $100 to one business and 1 million to another - should they pay the same price?
Like andkon said, convince me that your product is something I need or compel me to need it. I might hit your landing page with little to no prior information.

If I can't be convinced your product is worth my time, does price even matter at that point?