[dbg31415]

Be upfront with your price.

Price is a data point a customer needs to make the decision.

Give them all data points you can.

[a13n]

It's not that simple. Some businesses would lose a fortune if they started pricing this way.

Particularly if you sell to enterprises. Many companies will make more money by sizing them up and giving them an optimal custom price.

[Angostura]

As long as your explicitly factor in the number of sales being lost in the calculation

[mrhappyunhappy]

Bad advice. While this works in some cases, you’d lose a lot of money on some products because the would be customer has not realized the full value of your product. A product generating 500% roi may mean $100 to one business and 1 million to another - should they pay the same price?