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by ZenoArrow
3028 days ago
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Regarding justifying the hype, people are always going to hype new tech they're interested in, regardless of its commercial potential (I realise VR is nothing new, but this current generation of devices has already made further inroads into the mainstream compared to their predecessors). I don't think hype requires justification, it's just a reflection of what humans get excited about. To put it another way, imagine someone you know told you they were going on holiday to somewhere you've already been before, and they were really excited about having the chance to go there. Even if you didn't think this place was that great, would you expect them to justify their excitement? As for investment, you have a point. Perhaps the level of investment will prove to be a mistake, but at this point in time we don't really know how big of a demand there will be for VR and AR. I'd struggle at this stage to predict how it will end up, but what I can say is that I can see evidence supporting the prediction that they'll be mainstream, as well as evidence supporting the prediction that they'll be niche. We probably won't know with any certainty until after the second or third generation of current devices is on the market, as that's the point where they're likely to take off commercially if they're going to. Speculation before that point can be fun, but I don't think it'll change the outcome. |
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Especially so given that hyping something is "to promote or publicize (a product or idea) intensively, often exaggerating its importance or benefits". It's not a neutral act. And in the commercial context, the purpose of hype is generally, in one way or another, to put money in the pockets of the person doing the hyping.