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by wpietri
3029 days ago
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Excitement is a feeling, which nobody has to justify. Hype is a behavior, and people can and should be held responsible for their behaviors. Especially so given that hyping something is "to promote or publicize (a product or idea) intensively, often exaggerating its importance or benefits". It's not a neutral act. And in the commercial context, the purpose of hype is generally, in one way or another, to put money in the pockets of the person doing the hyping. |
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Depends who's doing the hyping. If it's a potential consumer, then hype is derived from excitement, and the same rules that apply to the justification of excitement would apply to the justification for hype. On the other hand, if it's a company hyping their products, then they may not be led by their feelings, but I don't see the harm in it either. What do you lose out on if a company is hyping their products?