[mirimir]

Ads offend me. They're an imposition, distracting, mind pollution. So I block them. And even when I see them, using a browser in a LiveCD etc, I pointedly ignore them.

Now maybe I'm unusual. Long ago, I did get used to an Internet without ads. And was sad when malware and ads started showing up. But given the increasing prevalence of ad blockers, I'm not that unusual.

So anyway, average view time of 1.5 sec for ads seems about right. Especially if that average includes lots of zeros.

[carlivar]

Do you subscribe to any digital media as an alternative (or I suppose, as an alternative to the ad blocking alternative)?

[mirimir]

I subscribe to some sites as my meatspace persona. But nothing so far as Mirimir, because there are no ways to pay anonymously.

[wolco]

Be careful where you place your attention. If you let it wonder people will distract with opinions and ideas.

[oligopoly]

What you get instead is native advertising - news that are in reality ads, fake reviews, paid comments to social media, forums.. and all that jazz.

[mirimir]

I wouldn't say "instead". It's very hard to find unbiased reports and reviews of new hardware. Almost everything is advertorial, either based on manufacturer copy, or heavily influenced by bribes. And that's been the case for decades.

But maybe we'll see more of that. Even so, if it appears on more than one site, blocklists could be maintained. Advertorial text in sites could also be detected and blocked.

[karljtaylor]

usually, reactions like this are indicative of being more, not less susceptible to advertising.

case in point: LiveCD is a branded capitalization.

[mirimir]

OK, so I get that the first "LiveCD" was Adam Richter's Yggdrasil. Maybe it was a brand, but Yggdrasil has been dead for over 20 years. And I had never heard of it before now.

Maybe I was innately more susceptible to advertising than most. And maybe that's why I've developed such extreme defense mechanisms.

Even before the Internet, I routinely ripped ads out of magazines, before reading them. Or added sarcastic commentary to ones with article copy on the back. And I remove logos from clothing and such.

[Intermernet]

You just reminded me! in high-school I bought a shirt which I liked, but I didn't like the logo emblazoned on the front of it. I unpicked the embroidered logo and wore it regularly. I had many people comment on that shirt, and I still own it 20 plus years later, but I still can't remember what brand it was.

[mirimir]

Really high-quality stuff has no logos.