[oligopoly]

What you get instead is native advertising - news that are in reality ads, fake reviews, paid comments to social media, forums.. and all that jazz.

[mirimir]

I wouldn't say "instead". It's very hard to find unbiased reports and reviews of new hardware. Almost everything is advertorial, either based on manufacturer copy, or heavily influenced by bribes. And that's been the case for decades.

But maybe we'll see more of that. Even so, if it appears on more than one site, blocklists could be maintained. Advertorial text in sites could also be detected and blocked.