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by bambax
3028 days ago
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This is quite a ridiculous comment, which, sorry, isn’t surprising coming from an Amazon employee. I too sell on Amazon, and I registered my brand with Amazon. I also have a design patent for the main object I’m selling. Direct counterfeits can get blocked, although you have to send an email to each marketplace (I’m in Europe), and then Amazon stops the sales but doesn’t remove the listing. But listing hijacking is hard/impossible to get rid of. I have a hijacker who sells a different product (different shape, material, color, and quantities) who’s been sitting on my listing for over 2 weeks, and Amazon won’t do anything about it. « Seller performance » wrtites back canned emails saying that they don’t communicate the result of their investigations... one doubts there’s much investigation going on. Brand registry is absolutely useless. The main problem is, Amazon thinks about its marketplace as something where multiple sellers compete on price selling the same items. It doesn’t want unique listing for unique products by unique sellers/manufacturers. It doesn’t like the idea, and it will never spend ressources to enforce it. |
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This is in fact a little unfair (can't edit anymore so I reply to myself). In my experience Amazon employees are very courteous and want to help; the problem is, they usually don't know how the system works and can only read back policies (that are otherwise available to anyone -- we can read!)
Maybe it's just a lack of training (not their fault), or maybe nobody really knows how all the parts of the system work together. Anyway it's incredibly difficult to get a clear answer.
And seller performance is the worst, because they never answer or do any follow-up.