[DCF]

I used to be a mid level manager at a small regional somewhat-niche retail chain. The last few years they have started to heavily focus on employee knowledge. Hiring full time staff whose only job are to be product experts to help customers, introducing huge amounts of product knowledge courses. They know they can't beat the big boys on price so they are trying to become THE local place you go to talk to someone about this specific niche. It has been working out very well for them.

The niche doesn't even really matter here. It could be car stereos, music, books, alcohol, grocery, whatever. I definitely think the path to survival for small retail shops going forward is going to be expert level knowledge and customer service. The days of people patronizing your store just because its physically nearby are numbered.

edit: Also, and this is totally anecdotal, but I personally shop at several places that aren't quite the cheapest (though none are TOO relatively high priced) but I continue to shop because the staff are far more knowledgeable than I and their assistance is well worth the extra ~10% in price.

[araes]

Notable that yesterday one of the top stories was that Amazon's major book competitor, Barnes and Noble, just fired most of those exact "expert" staff. That they claim they cannot afford to loss lead books like Amazon does, so they must instead discard their highly paid, skilled workers in favor of minimum wage.

This is the general trend in most of America. Many now fall into one of three categories. Highly rewarded entrepreneur / chief officer, educated and well paid but fiercely worked salary, or minimum wage serf. The bands are also becoming more defined and logarithmically separated. ~$16000 (2^14) [serf], ~$90000 (2^16.5) [educated salary], $500000+(2^19) [wealthy / gentry]

Further, the middle section is mostly bleeding downward due to factors like the above mentioned layoffs (Sam's Club did similar), the increasing relative cost of education / health care / other barriers to entry, and the inflation adjusted erosion of buying power.

Its an argument to say the path is towards expert service, yet with the range of social review / recommendation pages / boards available now (much of which Amazon itself cultivates), even newcomers can quickly become informed if they are so inclined. No wonder many now prefer to use automated isles rather than human checkouts. The staff provide little and often just push annoying suggestive sells.

[_greim_]

This actually sounds really great and I would actually go to such a store for certain things.