[araes]

Notable that yesterday one of the top stories was that Amazon's major book competitor, Barnes and Noble, just fired most of those exact "expert" staff. That they claim they cannot afford to loss lead books like Amazon does, so they must instead discard their highly paid, skilled workers in favor of minimum wage.

This is the general trend in most of America. Many now fall into one of three categories. Highly rewarded entrepreneur / chief officer, educated and well paid but fiercely worked salary, or minimum wage serf. The bands are also becoming more defined and logarithmically separated. ~$16000 (2^14) [serf], ~$90000 (2^16.5) [educated salary], $500000+(2^19) [wealthy / gentry]

Further, the middle section is mostly bleeding downward due to factors like the above mentioned layoffs (Sam's Club did similar), the increasing relative cost of education / health care / other barriers to entry, and the inflation adjusted erosion of buying power.

Its an argument to say the path is towards expert service, yet with the range of social review / recommendation pages / boards available now (much of which Amazon itself cultivates), even newcomers can quickly become informed if they are so inclined. No wonder many now prefer to use automated isles rather than human checkouts. The staff provide little and often just push annoying suggestive sells.