[shadowmore]

At least let me see the value proposition directly (not in a screenshot) for one movie/minute before forcing me to sign up.

Is signing up even truly integral to the app in some way, be it functionally or for monetization purposes? Either way, a registration wall during beta for a highly visual product doesn't seem like a great idea.

I know the counter-argument to this is probably that this limits the number of beta users and makes it less overwhelming to manage early on, but I side with the school of thought that favors exposure above all else, especially during early stages.

[fliqai]

Thanks for the input, it's something we've considered - the login is not meant to be obstructive. It's functional and helps us on the application development side because we can then build with the expectation of a logged in user and make accommodation for natural customizations like saving reports, custom defined movie lists, etc. Plus it is free, and we don't and will never abuse your info.

We do try to communicate the value prop in the blogs, the video and (yes) the screenshots. At least enough to get people to clear the relatively small hurdle of a SSO. If it's a matter of doing that more effectively I'd love to hear your thoughts there =)