[fliqai]

Thanks for the input, it's something we've considered - the login is not meant to be obstructive. It's functional and helps us on the application development side because we can then build with the expectation of a logged in user and make accommodation for natural customizations like saving reports, custom defined movie lists, etc. Plus it is free, and we don't and will never abuse your info.

We do try to communicate the value prop in the blogs, the video and (yes) the screenshots. At least enough to get people to clear the relatively small hurdle of a SSO. If it's a matter of doing that more effectively I'd love to hear your thoughts there =)