[asnyder]

It's very interesting. We use to have much more technically minded copy, but that wasn't as effective. Interestingly enough the points that were criticized are in fact some of the actual core tenets of NOLOH, it's not buzz, those are it's most attractive features.

Clearly, what's happening here is that the skeptical reader is dismissing them, and certainly not clicking to get more information when more information is available.

We'll definitely try to strike a fair balance in the updates ahead.

[scott_s]

I'm not necessarily arguing for more technical copy. I'm certainly arguing for less copy. That means what copy you have must convey more information.

Imagine you came into a restaurant and asked, "What's today's special?" And the waiter replied, "It's the best meal you'll ever have. You will be sated. You'll experience savory tastes, with a hint of sweet and salt. This meal will solve all of your hunger problems."

"Yeah, but what is it?"

"Oh, it's steak."

Give us the meat, then sell us on it. Don't try to sell it before you tell us what it is.

[xiongchiamiov]

And by god, please don't use a screencast as the primary way of telling us what the meat is. Don't even consider it.