[scott_s]

I'm not necessarily arguing for more technical copy. I'm certainly arguing for less copy. That means what copy you have must convey more information.

Imagine you came into a restaurant and asked, "What's today's special?" And the waiter replied, "It's the best meal you'll ever have. You will be sated. You'll experience savory tastes, with a hint of sweet and salt. This meal will solve all of your hunger problems."

"Yeah, but what is it?"

"Oh, it's steak."

Give us the meat, then sell us on it. Don't try to sell it before you tell us what it is.

[xiongchiamiov]

And by god, please don't use a screencast as the primary way of telling us what the meat is. Don't even consider it.