[wellboy]

30,000 paying customers after 6 years. How much do they make from each customer, $100?

That's $3M revenue per year justifying a $30M valuation at the high end. How do they come up with $1B with slow growth like that? Is it because they have a famous founding team? Seems like a small startup with little growth potential, who can raise any money they want anyway, because their founders are billionaires.

Not hating on that, but how do they think of paying back their investors. Is this an ego thing, that they think they MUST build a billion dollar startup even though their revenue and growth is tiny?

[Lunar_Lamp]

I've never used nor paid for Asana, however...

It looks like your numbers are way off https://asana.com/pricing

30,000 customers with an average of 100 users (on the non-enterprise tier) puts that revenue over $400m/year.

[wellboy]

Where did you find that paying customers have 100 users on average? In that case it would also only be 30,000 customers * 100 users * 10 = $30M a year.

[Lunar_Lamp]

I didn't - that was an estimate (in the same way your $100/customer was).

However, you're missing that the price is $9.99/month/user, not per year (for some reason I used $11.99, which is the price when not billed annually).

So it's 30,000 customers * 100 users * 9.99 * 12 ~= $360m per year. Your $30m is per month.

[wellboy]

Ah ok, then valuation should actually be $4B no? :D