I know what people mean when they say "dark side of the moon" but it always bothers me. There is no "dark side" to the moon. The picture that got stuck in my head was seeing the moon transit the earth: http://www.abc.net.au/science/articles/2015/08/21/4296866.ht...
The moon is tidally locked: rotates at the same speed that it resolves around the Earth. Therefore the same side always faces the Earth, modulo liberation.
On the other hand: it's the side of the moon that never receives earthshine. So it's dark in that sense.