[rambleraptor]

I feel like this potentially buried the lede. Apple is planning on opening up a new campus in the USA.

I feel like Amazon's HQ2 search is going to open the floodgates for tech companies asking for public incentives. Tech companies in the Bay Area have been creating tens of thousands of jobs for years without asking for much publicly. Expect that to change now.

[guyzero]

It's not that much of a campus: "The new facility is at 520 Evans Avenue. It's a lot that has been vacant for many years until Apple purchased it to build the new 27,000-square-foot facility.

An Apple employee tells KOLO 8 the new facility will be a location where Apple filters computers through on their way to the new data center on USA Parkway and another center in Arizona."

It's basically datacenter machine staging. Good jobs I'm sure, hardly a second headquarters.

http://www.kolotv.com/content/news/Groundbreaking-set-for-do...

[bsimpson]

From the original article:

> The company plans to establish an Apple campus in a new location, which will initially house technical support for customers. The location of this new facility will be announced later in the year.

The Reno facility is separate.

[mnglkhn2]

Or maybe it will open the floodgates for tech companies to escape high costs of SV/California/West Coast.

It is a hedging against increasingly expensive work force.

[Mountain_Skies]

It would do many tech companies some good to have a larger percentage of their workforce in states with cultural values different from that of the bay area. That would be valuable diversity that would help them better understand their customers.

[larkost]

According to the article the new campus would be for support. Most of that in the U.S. is currently part of the Apple Texas campus. So this would not really alter much in Silicon Valley.

[rlanday]

> The company plans to establish an Apple campus in a new location, which will initially house technical support for customers.

Key word being "initially."

[ericabiz]

Strange that they would announce this now, after having already built a huge campus in Austin: http://fortune.com/2016/09/01/apple-austin-campus/

Austin is where many of their support workers are now, as well as engineers. Apple's main Cupertino campus is 2.8 million sq.ft., but the Austin campus is also huge at 1.1 million sq.ft. for the main set of buildings and another 216K for a smaller campus in southwest Austin.

So is this announcement for a third campus, or another expansion in Austin? I guess time--and incentives--will tell.

[debt]

"without asking for much publicly"

Well when ya all but purchase support from all the mayors, aldermen, district supervisors, judges, etc, kinda negates your need to ask for anything.