I learned from industrial designers at Black & Decker that form can enhance and suggest function.
Just changing the shape of a cordless vacuum cleaner changed peoples impression from "This is a shitty, low-powered vacuum cleaner" to "This is a terrific powered dustpan"
I learned from industrial designers at Black & Decker that form can enhance and suggest function.
Just changing the shape of a cordless vacuum cleaner changed peoples impression from "This is a shitty, low-powered vacuum cleaner" to "This is a terrific powered dustpan"
http://www.blackanddecker.com/dustbuster/dustbuster_innovati...
Just changing the outside shape - with no change in product specs. - made the DustBuster into one of the highest selling Black & Decker products ever.