Annoyingly, I had to take the longish hike to go to Ikea to pick some furniture up a week or so ago. And it was such a mob scene that I passed on the cafeteria.
To the broader point, they do make the store something of an experience which works especially well because there are relatively few stores so it's a bit of an expedition for many people to go to one.
To the broader point, they do make the store something of an experience which works especially well because there are relatively few stores so it's a bit of an expedition for many people to go to one.