[Lambent_Cactus]

Picture of new CEO Bryan Crowley looks like a parody. And this line!

> First of all, I want to take a moment to say hello and thank you to all of our Soylent friends out there who have helped turn Rob’s vision into one of the most talked about and fastest growing brands in the food and beverage industry!

[walrus01]

Picture of new CEO looks like somebody who a casting agent and makeup artist/wardrobe would cast as one of Russ Hanneman's friends on Silicon Valley.

tres commas, baby

[Kiro]

How can this be the top comment? Making fun of someone's look? Is this what we've become?

[dmcy22]

I'm not sure the comment was about the CEO's looks as much as the photo itself. It has a stock/cliche feel to it with the product in the foreground, slight smile, pose, clothing, etc.

[walrus01]

The comment is more about what happens when a corporate board hires a PR agency and does a photo session, and how it results in something that looks fake in a very certain way.

[j4ship]

yep , and super biased pro anything SV. Almost in a way biased liberal but I would say anything pro SV / $$$ is good here. The authentic high quality content has become mainstream. Its turned into poptech.

[IgorPartola]

This photo is one of those in the moment shots you sometimes get. I guarantee you the one taken 0.1 seconds before and the one taken 0.1 seconds after this one look like they could be found on one of those yellow page tabloids that purport to show the celebrity's alleged substance abuse problem.

The fact that this is the photo that he and the marketing people chose is possibly telling. But probably not. Some people have poor taste and yet do great work. Did anyone really think Jobs' turtle necks were stylish? (ducks and takes cover)

[FireBeyond]

I have to agree. I'm sure he's a nice guy, but whoever approved this photo had to have realized he looks like he's selling Vitamix mixers in Costco, right...?`

[Balgair]

Both pics look really heavily edited. I kinda expect some editing, but they went too far.

That said, glad to see they have gone into caffeinated foods. Caffeine addiction should help them keep customers better. However, a 7-11 partnership is not as good, as 7-11 is pretty 'down market' for a 'high-tech' seeming brand.

[wlesieutre]

If you look around the edges of his fingers on the left, it appears the bag of soylent was edited into a photo of him holding something else.

In the narrow gaps between the fingers on the right, you would also expect his fingers to cast shadows.

[GuiA]

Indeed, it seems to be a Photoshopped, color corrected version of the picture from this 2016 article:

http://www.businessinsider.com/soylent-ceo-rob-rhinehart-has...

(pic only: http://static3.businessinsider.com/image/53986ac46bb3f7d3114...)

[snoldak924]

Looks like it was just an older bag of soylent. http://www.irishtimes.com/polopoly_fs/1.2729676.1469108251!/...

[Balgair]

Great catch!

[noncoml]

Really? I thought he looks like an ad model. I guess you have to have good looks to become CEO these days.

[jeron]

rules 1 and 2

[otakucode]

And that welcome message about how its a fantastic "brand" makes me want to simultaneously slap him in the mouth and vomit.

[brandonmenc]

It is a fantastic brand - and that's all it ever was. It was never revolutionary.

Soylent was always just a lifestyle brand that put an already existing product - liquid meal replacements - into the hands of people who weren't elderly or bodybuilders, namely: nerds.

[wmf]

Like all mainstream consumer products, Soylent is a marketing company that also makes food. Now they're admitting it.