[wlesieutre]

If you look around the edges of his fingers on the left, it appears the bag of soylent was edited into a photo of him holding something else.

In the narrow gaps between the fingers on the right, you would also expect his fingers to cast shadows.

[GuiA]

Indeed, it seems to be a Photoshopped, color corrected version of the picture from this 2016 article:

http://www.businessinsider.com/soylent-ceo-rob-rhinehart-has...

(pic only: http://static3.businessinsider.com/image/53986ac46bb3f7d3114...)

[snoldak924]

Looks like it was just an older bag of soylent. http://www.irishtimes.com/polopoly_fs/1.2729676.1469108251!/...

[Balgair]

Great catch!