I dunno, an awful lot of people seem to be making an awful lot of money by selling bottled water, and I don't see any of them using a rebellion-based marketing strategy. I see messages ranging from "Buy our water, it's cool and refreshing and comes in a pretty bottle" to "Buy your water, it's cooler and more refreshing, and it comes in an even prettier bottle!"
It's true that products don't sell themselves, but on the other hand some products are dumb enough that even a huge marketing campaign won't make 'em popular, and I'm pretty sure that five-spouted rapper-endorsed water is one of them.
It's true that products don't sell themselves, but on the other hand some products are dumb enough that even a huge marketing campaign won't make 'em popular, and I'm pretty sure that five-spouted rapper-endorsed water is one of them.