[hugh]

I dunno, an awful lot of people seem to be making an awful lot of money by selling bottled water, and I don't see any of them using a rebellion-based marketing strategy. I see messages ranging from "Buy our water, it's cool and refreshing and comes in a pretty bottle" to "Buy your water, it's cooler and more refreshing, and it comes in an even prettier bottle!"

It's true that products don't sell themselves, but on the other hand some products are dumb enough that even a huge marketing campaign won't make 'em popular, and I'm pretty sure that five-spouted rapper-endorsed water is one of them.

[slapshot]

The rebellion example came from the article. It suggested creating an alternate means to drink water that "rebellious" people would use.

[hugh]

I know, I thought it was a silly example. Sorry, I kinda convolved my reply to your comment with my reply to the article.