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by cokeandsympathy
3141 days ago
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The point though is that companies act to maximize 'user engagement', a goal which may be at odds with what users actually want to get out of a product or service. Whatever they can do to get just 5% more views or clicks or time on sight is 5% more ad revenue for their investors. Nevermind if that 5% comes from time I'd rather been spending elsewhere and will end up regretting. They incorporate design choices that cause this, whether by autoplaying the next video, implementing a continuous feed, all while controlling exactly how much content they need to show before you finally get sick of it. They are stealing the surplus the promised you. And suppose you are of psychological steel. Should those who aren't still be exploited? There are entire industries and schools of design whose goal it is to extract as much money as possible from users, take slot machine design for example. (I'd definitely recommend looking up the work of Natasha Schull). Do you consider that practice immoral? Nir's existence is a testament to the fact that product designers use similar techniques |
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