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by codemusings 3140 days ago
So I randomly clicked on this:

https://www.reallygoodux.io/blog/hellofresh-offboarding-flow

None of the points why this is __really good UX__ are valid in my opinion.

The practice of providing alternatives when unsubscribing is quite common today. I get why it's there but it keeps me from achieving my goal.

Furthermore if I have to go through a two page survey to achieve my goal, then no, that is not a good user experience. Doesn't matter if you get potential valuable feedback out of this.

And finally the button "I've changed my mind" is also pretty common.

So all in all nothing special here. If that's the quality I can expect from the newsletter then I can't say I would find this valuable.
3 comments
unwind 3140 days ago
I clicked too, and the site's introduction is pretty telling, in my opinion:

HelloFresh's cancellation flow helps them mitigate churn and capture valuable feedback to improve their product experience for the future.

That sounds very much like it takes the business' side, and not the user. "Mitigating churn" sounds like business speak for "making users stay since quitting is hard". Very annoying.

I thought nobody but the actual user could have UX, talking about user experiences based on the large-scale effects they have on your site/business is ... cynical, at least to me. Bluergh.

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ericwood 3139 days ago
I'm having trouble taking what they say seriously.

I was the tech lead of a project that appeared on this site. Since it launched (and after hiring an actual UX researcher!) we've identified some serious UX antipatterns and places we could improve. And yet this site lauds us for them :(

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icc97 3140 days ago
I similarly agree for the Pinterst's 'value driven' onboarding flow [0]. All the points are very bland and generic (and not great UX in my opinion), almost as if they've been auto-generated:

> * Pinterest drives users to its core value quickly by having users select the categories that interest them most.

> * By incorporating their browser button in the onboarding flow, Pinterest makes sure users get value from the app even when not directly logged into the social platform's website.

> * When users click to skip the addition of the browser step, a modal explains the value users will be missing out on without it.

I guess there's some value in 'relatively well known websites UX'. So you can compare what you're doing to other websites.

[0]: https://www.reallygoodux.io/blog/pinterests-value-driven-onb...

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