[unwind]

I clicked too, and the site's introduction is pretty telling, in my opinion:

HelloFresh's cancellation flow helps them mitigate churn and capture valuable feedback to improve their product experience for the future.

That sounds very much like it takes the business' side, and not the user. "Mitigating churn" sounds like business speak for "making users stay since quitting is hard". Very annoying.

I thought nobody but the actual user could have UX, talking about user experiences based on the large-scale effects they have on your site/business is ... cynical, at least to me. Bluergh.