[coryl]

Do music/entertainment companies even scout anymore? Seems like a redundant role, given music publishing is largely dying out as well.

[spmurrayzzz]

This article is a little dated, but dives into the engagement model and the multivariate role the app plays: https://www.vice.com/en_us/article/wdbxxn/the-social-media-a...

Publishers have successfully been able to increase metrics like Spotify and YouTube plays with exposure via the app. Its one of the few examples in the creative/publishing industry thats great for both the artists and the publishers alike.

[cromon]

Music publishing is bigger than ever, Kobalt just got $600m to spend on copyrights.