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by spmurrayzzz
3146 days ago
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This article is a little dated, but dives into the engagement model and the multivariate role the app plays: https://www.vice.com/en_us/article/wdbxxn/the-social-media-a... Publishers have successfully been able to increase metrics like Spotify and YouTube plays with exposure via the app. Its one of the few examples in the creative/publishing industry thats great for both the artists and the publishers alike. |
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