[tallanvor]

> Even when it's about political stuff - I'm rather happy I don't get anti-vax information when I'm searching for health information. I'm also happy Google doesn't show me clickbait because it knows I'm not interested.

But this is part of the problem, isn't it? You might not get the anti-vax information, but others will see that instead of REAL information.

And, be honest with yourself. Some of what you do want to see would be considered clickbait by others, it's just that Google already knows you well enough to show you things that fit your own world view.

[speedplane]

The vast majority of Google results I see are very poor quality articles optimized for Google. Wikipedia is almost always the best option. Either the algorithm they are using seems to be optimizing for the wrong thing, or marketers have gotten really good at playing the game.

[indigochill]

I spent a few years in the marketing world, doing copywriting optimized for search engines among other things. Good marketers are like professional gamers in that every time Google "changes the meta" they're uncannily quick to find new ways to game the system.