[speedplane]

The vast majority of Google results I see are very poor quality articles optimized for Google. Wikipedia is almost always the best option. Either the algorithm they are using seems to be optimizing for the wrong thing, or marketers have gotten really good at playing the game.

[indigochill]

I spent a few years in the marketing world, doing copywriting optimized for search engines among other things. Good marketers are like professional gamers in that every time Google "changes the meta" they're uncannily quick to find new ways to game the system.