[r00fus]

This.

I'd love AMD to bloody Intel's nose (Intel deserves it after their payola anti-competitive behavior against AMD in the 2000's), but it's clear that Intel is too big to fail.

So AMD can win by helping Intel win.

It is not good in the long run for consumers, but it's probably the right move for AMD today.

[Lev1a]

I assume AMD is making these moves to get their products back out there where consumers read their name even when (web-)stores predominantly stock Intel products (I think it's called "mindshare").

I also hope this is the start of a long journey where AMD chips away bit by bit at Intel (near-)monopoly in the CPU market.

[EdgarVerona]

Yes, definitely both mindshare and piggybacking on Intel's existing product pipelines. Playing sidecar to Intel means getting in and getting the spotlight with every major computer manufacturer, where right now they are struggling to get put into pre-assembled systems.