[Lev1a]

I assume AMD is making these moves to get their products back out there where consumers read their name even when (web-)stores predominantly stock Intel products (I think it's called "mindshare").

I also hope this is the start of a long journey where AMD chips away bit by bit at Intel (near-)monopoly in the CPU market.

[EdgarVerona]

Yes, definitely both mindshare and piggybacking on Intel's existing product pipelines. Playing sidecar to Intel means getting in and getting the spotlight with every major computer manufacturer, where right now they are struggling to get put into pre-assembled systems.