| All in all, this is why there is no dislike button. The entire Facebook system incentivizes division because division creates revenue. It's a perpetual loop. Let's walk through how it works: Step 1) A person posts, or shares, something incredibly divisive. Note: There is no feedback button to let the poster know the content is hateful and that broader society disapproves of it. There is also no consequence to posting it most of the time. Step 2) The content attracts likes. Since there is no dislike button, or negative feedback, any likes received makes the poster feel good. Step 3) The poster is emboldened and increases his/her frequency of posting divisive or hateful content. This attracts a following and more engagement for the original poster. The poster has no need to create inclusive content. They are incentivized to find and highlight divisive thoughts from their life because it rewards them with engagement and the Facebook system re-enforces those thoughts. Step 4) Repeat Each subsequent post creates more comments, more engagement, more passion. This is great for Facebook because it means more time on site and increased usage frequency. The handout Facebook is giving advertisers is proof of that. They are monetizing the system. Make no mistake, it is designed to work this way and they are profiting from it. |
This isn’t Facebook making this happen.
This is human beings being human beings in an alien environment exposing the difference between their stated preferences and unstated preferences.
It happened with forums, it likely happened with geocities.
You don’t need a like or dislike button, you just need the internet and text.
Anti Semitic forums were attacking Jewish forums before Facebook even showed up.
Facebook is just absorbing the entire internet in that all the “forums” are now just groups on Facebook. So it owns all the ad revenue everywhere - as long as people stay on Facebook.
But there’s no special incentive for divisiveness - that’s just what happens when people interact in a feature deficient, always on, text first, persistent environment.