| I disagree - reddit has a downvote button and it has zero Impact on the outcome. This isn’t Facebook making this happen. This is human beings being human beings in an alien environment exposing the difference between their stated preferences and unstated preferences. It happened with forums, it likely happened with geocities. You don’t need a like or dislike button, you just need the internet and text. Anti Semitic forums were attacking Jewish forums before Facebook even showed up. Facebook is just absorbing the entire internet in that all the “forums” are now just groups on Facebook. So it owns all the ad revenue everywhere - as long as people stay on Facebook. But there’s no special incentive for divisiveness - that’s just what happens when people interact in a feature deficient, always on, text first, persistent environment. |
Also, reddit doesn't spread the content if there is any uptick. It is all pretty confined. Facebook does the exact reverse. It goes out of its way to spread the content that is driving engagement.