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Just think for a second about the hyperbole involved in even calling it piracy. Piracy implies not only theft, which isn't applicable since there is no deprivation, but the pillage of a vessel on the high seas, and the kidnapping (and possibly enslavement, slaughter, rape, or drowning) of its crew. I think that this (and a whole system of) hyperbole has made it impossible to even talk about it. The MPAA and other similar organizations clutch to legalism, in my opinion, at the cost of revenues to rights holders. On-demand (Netflix, Hulu, HBO's online thingy, iPlayer, what have you) has been the most effective way to actually recover rights-holder revenues. If rights holders would standardize licensing, and allow a wide variety of distributors to make consuming their content more convenient and a better experience than torrenting, then their revenues would recover; and since there are more people willing and able to pay for a service like this today than when the recording industries came to be, revenue per head can be lower while still funding better content than ever. Added: Another working model is paid DRM-free downloads. I only buy music in open and lossless formats, which in practice means Bandcamp, a few independent online publishers (like Hospital Records), and CDs. I pay for it because I don't want to feel used while listening to music, and I don't want to rely on ongoing permission to listen to something I've paid for explicitly. This is a different stage of the on-demand/streaming userbase, when they want to have a copy of a record which lasts longer than Spotify Inc. |
And yet those same rights-holders seem hell-bent on squandering the opportunity they were given, by splintering their offerings among their own pay services instead of offering them multiple places. I already pay for Netflix. I'm considering paying for Hulu. But there's no way I'm going to pay Netflix, Hulu, Amazon, Apple, Google, CBS, HBO, Showtime, etc., etc., et-frigging-cetera just to get access to content I care marginally less and less about. (Sorry, CBS, I'm not paying your monthly fee just for Star Trek Discovery no matter how much you think that show is worth it.)
You have the content. People want the content. Offer it on your own services if you really feel that degree of vanity about it, but also offer it on enough other major services that any mix of two or three has one that has your stuff on it. You'll make more money, they'll make more money, and I'll get to watch everything I want.