[kodablah]

> [...] but also offer it on enough other major services that any mix of two or three has one that has your stuff on it. You'll make more money, they'll make more money, and I'll get to watch everything I want.

I think the prevailing theory is that exclusivity and opaque per-provider contracts actually make more money. I am not sure if it is true or not, but as long as the content creators believe it is and the providers cower to them, there will be no transparency and there will be little cross-provider access.