[AJ007]

After I got the spectacles here were the reactions I got, from people in the 21-35 demographic:

First, wow I had no idea these existed

Second, where can I get them

Third, (months later) lost interest

Snapchat should have just had a buy now button in the app. Instead they tried to do some guerrilla marketing thing. If you have a captive audience of tens of millions of people, you don't need to create buzz around your product. Either you made something people want or you didn't. Me personally, they hurt my face. So I wore them about twice.

[JumpCrisscross]

> If you have a captive audience of tens of millions of people, you don't need to create buzz around your product

The guerrilla marketing was to keep Robert Scobles [1] from setting the Spectacles' zeitgeist. In that, it worked.

I agree that after they had lines they should have started marketing in app. A smooth transition would involve selectively marketing to those deemed to be general influencers, and then working down to the broader population. As a social network, it does seem odd to give away that home-field advantage.

[1] http://static1.businessinsider.com/image/5826657846e27af2008...

[gaius]

The guerrilla marketing was to keep Robert Scobles

Prescient, given how toxic his personal brand now is.

[basch]

can you imagine if they just gave everyone a pair for free, instead of letting them rot in a warehouse?

[colejohnson66]

But there’s no money to be made with that. The people who would use them are already using Snapchat, so the conversion rate would be 0%

[basch]

theres no money to be made getting people to constantly use your service?

i cant imagine the increase in content snapchat would have if it were recording what every subscriber was looking at.