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by JumpCrisscross
3149 days ago
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> If you have a captive audience of tens of millions of people, you don't need to create buzz around your product The guerrilla marketing was to keep Robert Scobles [1] from setting the Spectacles' zeitgeist. In that, it worked. I agree that after they had lines they should have started marketing in app. A smooth transition would involve selectively marketing to those deemed to be general influencers, and then working down to the broader population. As a social network, it does seem odd to give away that home-field advantage. [1] http://static1.businessinsider.com/image/5826657846e27af2008... |
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Prescient, given how toxic his personal brand now is.