| WhatsApp and Instagram were innovative but were acquired. The only reason Instagram isn’t a $100B company in its own right is because Facebook had a better vision for it than investors. If Instagram were able to raise at a $5B valuation rather then be acquired, then Facebook would now have a serious competitor. Similarly, Facebook messenger wasn’t as popular as WhatsApp. Facebook could have been acquired by Yahoo or Microsoft but wasn’t. |
What has FB done with it that was so great, though? IMO Instagram's user experience has declined since FB bought it. I personally don't like Stories, though I understand why many people do. The timeline used to be strictly reverse-chronological, and now it's a useless mess like the FB timeline. It's also peppered with ads, which I hate. Nowadays I use Instagram a lot less than I used to.