[holograham]

the article doesnt mention this but I will ask ... does sephora attract more female candidates because it is a very popular makeup brand?

Or perhaps do they also get less male applicants because it is a female dominant brand?

"“Everyone spoke,” she says, “and felt comfortable offering opinions on anything from e-commerce to a shade of blush.”"

For me as a male I would not feel comfortable offering my opinions on a shade of blush. I am not offended by this -- I just have zero experience with blush.

Am I sexist because I wouldnt want to work there but also can see why women would be more successful there in tech-centric roles?

[whamlastxmas]

Their "tech team" includes the content producers/writers/managers/web marketing for their website, which I suspect is a sizable (if not majority) chunk. It's not really comparable to a software-heavy company having a 62% female tech team. So yes, it makes sense that having people who are traditionally much more interested in make up would be attracted to these positions.

[fortythirteen]

I'd be interested to see how their dev team (split out from frontend/backend/fullstack) compares to the rest of the industry. I've worked at a lot of companies that were at least close to 50/50 if you counted all of marketing as "tech".

[whamlastxmas]

I worked in a tech team at a company and only 3 out of maybe 15 people did programming above HTML/CSS/jQuery. At least a third were just management.

[sever5]

The article says the company is already 74% female. If 62% female is more diverse than 50% just imagine how diverse a 100% female team would be. Diversity mathematics are tricky like that.