[whamlastxmas]

Their "tech team" includes the content producers/writers/managers/web marketing for their website, which I suspect is a sizable (if not majority) chunk. It's not really comparable to a software-heavy company having a 62% female tech team. So yes, it makes sense that having people who are traditionally much more interested in make up would be attracted to these positions.

[fortythirteen]

I'd be interested to see how their dev team (split out from frontend/backend/fullstack) compares to the rest of the industry. I've worked at a lot of companies that were at least close to 50/50 if you counted all of marketing as "tech".

[whamlastxmas]

I worked in a tech team at a company and only 3 out of maybe 15 people did programming above HTML/CSS/jQuery. At least a third were just management.