[j2bax]

How much research have you done on the Ataribox? I decided to indulge, its been a while since I brushed up on the history of Atari. Ataribox is apparently being driven by the people that own the Atari brand and assets. Despite many years of turmoil and failed business surely owning all of Atari's assets puts this company at a slight advantage over the ones that have come before it with console offshoots. If all it is, is a legal Atari emulator with "a large back-catalog of Atari classic games"[1] then I can't see how you can reasonably compare it to other brand new console startups without a rich history in the game industry and highly valuable assets.

1. https://atari.com/news/atari-reveals-more-details-about-atar...

[hoopism]

Got it.

So this company that bought up a failing and abused brand has produced many other types of consumer devices and has a track record of delivering quality products to people based on promise alone such as the kickstarter model...

That's what you are saying?

Here's a news article: http://www.wired.co.uk/article/atari-box-console-2017-specs

[j2bax]

At the end of the article: The Atari we’re left with owns the rights to more than 200 games. The bet it's making is simple: people will be willing to fork out money to play them again on a suitably Atari-looking console.

This is the value proposition in my opinion, that makes it newsworthy.