[hoopism]

Got it.

So this company that bought up a failing and abused brand has produced many other types of consumer devices and has a track record of delivering quality products to people based on promise alone such as the kickstarter model...

That's what you are saying?

Here's a news article: http://www.wired.co.uk/article/atari-box-console-2017-specs

[j2bax]

At the end of the article: The Atari we’re left with owns the rights to more than 200 games. The bet it's making is simple: people will be willing to fork out money to play them again on a suitably Atari-looking console.

This is the value proposition in my opinion, that makes it newsworthy.