|
|
|
|
|
|
by qq66
3190 days ago
|
|
|
US grocery chains have no institutional expertise in building new offerings or generating demand for those offerings because the manufacturers do it for them. Manufacturers advertise the crap out of their products and rent shelf space from the grocery store to put them in front of consumers. Except for a few exceptions like Whole Foods, Wegmans, Market Basket, etc., grocery stores are pure logistics operations with no marketing capabilities. |
|
|
My company started out modeling vehicular traffic and expanded into modeling pedestrian traffic. Large grocery store chains do a lot of research and marketing. The store layout is heavily modeled and optimized for marketing purposes.
It was so heavily researched that we had a mock-up store for a lab and would research the way people would navigate and where they would spend their time. These days, they are probably doing real-time monitoring by cameras and tracking your mobile device as you traverse the floor. In my day, we simply would monitor video feeds and take notes of the behavior, often from recordings of real stores and real customers.
I may not be understanding your use of the term marketing, however. From store brands to reputation management to ads and a Sunday flyer, it seems like marketing to me? It may well be that I'm misinterpreting something.