[KGIII]

Can you elaborate on 'with no marketing capabilities' for me?

My company started out modeling vehicular traffic and expanded into modeling pedestrian traffic. Large grocery store chains do a lot of research and marketing. The store layout is heavily modeled and optimized for marketing purposes.

It was so heavily researched that we had a mock-up store for a lab and would research the way people would navigate and where they would spend their time. These days, they are probably doing real-time monitoring by cameras and tracking your mobile device as you traverse the floor. In my day, we simply would monitor video feeds and take notes of the behavior, often from recordings of real stores and real customers.

I may not be understanding your use of the term marketing, however. From store brands to reputation management to ads and a Sunday flyer, it seems like marketing to me? It may well be that I'm misinterpreting something.