| I'm a VC, and this list is great. At a high level, VCs care about three things: team, product/idea, and market. Every VC cares about all of these things, but their prioritizations vary. Most of Patrick's excellent advice can be lumped into these three buckets. Specifically: 1) You have to establish the credibility of the team: you've done impressive things before; you have a deep understanding of what you're working on now; you can read your audience and know how to communicate effectively; you can get a strong intro (nice-to-have); etc. 2) You have to establish the viability of the market: it's big; it has a real problem; the existing competitors are not doing a good job in a clear way; etc. 3) You have to establish the quality of the idea/product: you have a unique insight or approach relative to competitors; the prototype/early validation is strong; etc. A lot of the pitches become mediocre when founders are handwavy in one or more of these areas. For example, if the founder spends a lot of time talking about the market and the product idea, but not enough time explaining why the team is uniquely/extremely qualified to succeed. Or the founder has good answers to product/team/market questions, but their answers show they don't know how to read the audience or explain their idea. (Example of not reading the audience: the investor is non-technical and the founder, who is productizing their PhD thesis, spends 90% of the pitch geeking out about technical details.) Also, I'll add a few tips: - Don't exaggerate or mislead. An investor will pass if they doubt one of your statements ("silverware is a $150 billion dollar market!") or realize that you're spinning facts (e.g. you say Dropbox is a customer, but later it turns out you meant that one of your free users has an @dropbox.com email). If it turns out that one statement you made is false, then investors will assume there might be more. - Understanding risks is better than sweeping them under the rug. If your competitor landscape is missing key companies (mentioned in Patrick's post) or you dismiss some $1b+ company as a competitor without any rationale, your audience will become very skeptical. Admitting something is a problem and explaining how you will address is it much more compelling. - Really know the ins and outs of everything about your company -- at least relative to the audience. If I ask a question or make a product suggestion that the founder hasn't considered, that's a yellow flag. Someone who has been living and breathing their startup for several months should have a much, much deeper knowledge of their domain than an investor who is hearing about it for the first time. |
I've also worked in VC and would add that you really need to understand the motivation of the potential investors you are pitching.
Early stage Founders often waste a lot of time by pitching anyone who says they make investments.
This will save you a lot of time and energy focusing on funds that you believe can add more than money to your business.
Also, funds with a proven track record are important. I've witnessed outright fraud from a VC fund that claimed to have $50MM to invest and signed contracts to invest over $11MM when in reality they had no money at all.
Don't start hiring or otherwise committing your company to expenses just because a VC fund signed some paperwork.
Wait till the money is actually wired over to your account.
You want to vet your investors as much as they are vetting you.