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> Because they know people don't like to pay, they choose to pretend they're free, while at the same time bleeding the visitors for small amounts of indirect money (in attention => time, or computing resources => electricity). I mean... I get where you're coming from, and I agree that I don't like it either - but I'm curious what the "right" solution is. I think it's clear that people, on average, hate to pay. They hate to let go of money, and will put up with a surprising amount of bullshit as long as they aren't giving someone else a cent. So what's the winning solution here? Your 402 example is wishful thinking at best, imo. So far, the only thing I can imagine is some type of system that's built into internet providers. A monetary sharing scheme, based on traffic or viewing receipts, etc. Something to pass revenue via meaningful metrics, and not 402s (which i think are wishful) or crypto mining. With that said, that seems difficult. Though I do wonder what will happen to these crypto models once they become popular. Suddenly farms will up the hash rate and lower income for site providers. A view will steadily decrease in revenue as hash rate goes up, which will seem to promote longer crypto times. They'll want you to read longer, or wait ~60s before turning to page 2, or etc. All to inch out some extra seconds of crypto time. Weird world we live in. |
My proposed solution is bit unpopular, but it goes like this: just have people pay actual money. Now, this would cause a lot of the present Internet to disappear, and I say good riddance. Here is why.
The Internet is mostly made of two kinds of people: 1) those who publish stuff pro bono, as a hobby or a service to their fellow Internet citizens, and 2) those who publish stuff in order to earn money. If we switched to ad-free, direct-payment-required Internet, here's what I believe would happen:
- People posting stuff pro bono will still post stuff pro bono, still paying the costs out of their own wallets. That content will mostly remain, and will remain free.
- Businesses that also publish something will start treating publishing as a marketing expense, and that content will also remain free.
- The rest of money-earners will try to switch to a subscription model. Those providing actual value will succeed, and people will pay for their publishing directly. As for the rest, there will be carnage, and they'll disappear from the Internet, no longer profitable. Because this literally affects the most worthless (from consumer's POV) kind of publishing, we'll all be better off without it, and the people involved will have an opportunity to find a more socially useful way of earning a living.
- The adtech industry will collapse, which would be a huge win for freedom and privacy on-line.
Now there's one bad side of this solution that comes to my mind: this privileges people with money to spare. Currently, even though we are drowning in sewage that masquerades as content, people without any spending money (like e.g. teenagers) can access disproportionately big amount of quality information (after they sift through the refuse, of course). I know I personally benefited from that when I was younger. I don't know how to handle this particular case; but overall, I still feel the tradeoff is worth it.